Enhance storytelling efforts by developing a clear, consistent and convincing core message about Delaware as a preferred location for business.
- Leverage BRE data and quotes from testimonials to create a narrative.
- Use social media to cross promote successes.
- Develop a cadence and continue to amplify business success stories for all target industries.
Increase internal (in-state) marketing efforts that highlight the impact of DPP’s services.
Continue messaging to external audiences that articulate DPP’s value proposition.
Elevate awareness of Live Love Delaware talent attraction site.