Advancing Prosperity 3.0
2024-2026

Enhance storytelling efforts by developing a clear, consistent and convincing core message about Delaware as a preferred location for business.

• Leverage BRE data and quotes from testimonials to create a narrative.
• Use social media to cross promote successes.
• Develop a cadence and continue to amplify business success stories for all target industries.

Increase internal (in-state) marketing efforts that highlight the impact of DPP’s services.

Continue messaging to external audiences that articulate DPP’s value proposition.

Elevate awareness of Live Love Delaware talent attraction site.

Partner with numerous workforce providers to capture/identify employer needs and help align available training.

• Share and use information gathered from industry councils and BRE visits to keep partners abreast of industry training needs.

Continue to work with the Governor’s Office to consider/establish a state workforce training incentive program.

Maintain DPP’s role as a conveyor and connector.

Position Delaware as a desirable landing spot for emerging companies across and throughout the Eastern seaboard.

• Identify and target successful startups graduating from business incubators/accelerators and in need of space to grow.
• Track venture capital (VC) investments in high-growth, innovative businesses across the region.
• Raise awareness of Delaware’s science and technology base among risk capital funds in other markets.

Support modernization opportunities within existing startups and companies.

Continue building the state’s innovation and entrepreneurship ecosystem.