WDEL campaign highlights Delaware business
Radio spots and ‘Del-Aware’ interviews discuss DPP’s role and activities, statewide successes
A new partnership between Delaware Prosperity Partnership and WDEL 1150 AM/101.7 FM Radio pairs on-air interviews of key players in Delaware’s economic development and innovation ecosystems with Prosperity Power Minute public service announcements about the benefits of doing business in Delaware and :30 spots on related topics. All of these support DPP’s role as a salesforce for Delaware and showcase the leadership, service and impact that the statewide economic development organization provides to the Delaware business community.
The partnership launched in September 2023 and is continuing through 2024. The PSAs and ad spots have had more than 500 cumulative airings, focusing on topics such as DPP’s choosedelaware.com and livelovedelaware.com websites, good economic news and Delaware’s business superlatives, industry sector statistics and innovative entrepreneurs.
The live interviews are part of the “Del-Aware” morning programming hosted by Peter MacArthur and included conversations with:
- DPP President and CEO Kurt Foreman (September 2023)
- DPP Director of Innovation Noah Olson (October 2023)
- 2018-23 DPP Board member Patrick Callahan of Labware (November 2023)
- University of Delaware blue technology scientist Rob Nicholson (December 2023)
- Startup302 winner Laura Randa of Toivoa — Part 1 , Part 2 — (January 2024)
- Prelude Therapeutics Founder and CEO Kris Vaddi — Part 1, Part 2 — (February 2024)
- Startup302 winner Chris Morris of Rush Roto (March 2024)
- SPI Pharma Lewes Site General Manager Bryan Winship and DPP Director of Existing Business Engagement and Talent Charles A. Madden (April 2024)
